 NCOALink
What is NCOALink™? NCOALink 101
The NCOALink™ Product is a database owned and updated by the United States Postal Service®, containing approximately 160 Million permanent change-of-address (COA) records filed with the USPS® over the last 48 months. Prior to mailing, companies can have their lists matched against the USPS NCOALink™ Database to identify individuals, families, and businesses that have moved and completed the USPS COA Form.
Benefits NCOALink™ 101
NCOALink™ users will save money on postage, printing, and list costs by only mailing clients and prospects that have a valid USPS deliverable address. Your NCOALink™ output will allow you to intelligently decide whether to mail to a client or prospect. This intelligence can save mailers up to 15% or more on the cost of their mailings plus help increase response rates.
- You identify and eliminate bad addresses or names before you mail.
- NCOALink™ helps you maintain customer relationships when people move.
From USPS Website:
- Reduces undeliverable mail by providing the most current address information for matches made to the NCOALink™ File
- Prevents re-mailings after address corrections are received because the address correction is applied prior to the mailing
- Reduces mailer costs by reducing the number of undeliverable mail pieces by using most current address information
- Provides the opportunity for faster product/service marketing through accurate mail delivery
http://www.usps.com/ncsc/addressservices/moveupdate/changeaddress.htm
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